Case Study: Adorama boosts checkout flexibility and increases average order value with PayPal

Adorama and PayPal’s solutions create a picture-perfect portrait of success

Adorama, New York City’s largest specialty retailer of professional audio, video, and photography gear with a growing portfolio of complementary businesses, needed to meet customers where they shop by delivering flexible, personalized checkout options and millisecond-level transaction performance. CIO/CTO Hani Batla identified payment choice and checkout personalization as strategic differentiators for improving conversion and the overall customer experience.

By integrating PayPal, Venmo, PayPal Pay Later and Braintree, Adorama consolidated payments into a single platform that enabled rapid rollout of new options, in-store capability, and simpler reporting. The changes drove immediate impact — more than 60 Venmo transactions within an hour of launch, higher average order values, a younger customer mix, and easier operations — positioning Adorama for continued growth and innovation.

Adorama

Hani Batla

CTO & CIO