Case Study: BetterMe doubles conversion rates and grows paying users 1.5× with PayPal

A Strategic Plan for Optimal Performance Challenge Solution Outcome

BetterMe, a fast-growing health & fitness app publisher with over 85M downloads and millions of active users, wanted to expand beyond iOS and Android to a cross‑platform web experience so customers could workout across devices. Having previously routed payments only through app stores, the company needed a trusted payments partner to deliver a seamless, secure checkout and support subscription renewals on desktop.

BetterMe integrated PayPal Checkout and Billing Agreements to offer tokenized, frictionless payments across web and mobile. Within 90 days the company doubled conversion rates, increased new paying users 1.5x across platforms, saw 50% of web payments completed via PayPal, achieved a 6.4% lift in approval rate, and recorded roughly 2x higher conversion with PayPal versus other methods.

BetterMe

Victoria Repa

Chief Executive Officer & Co-Founder