Case Study: Baby Jack & Co achieves faster growth and simplified cash flow with PayPal

A mom’s ingenuity and PayPal’s versatility help raise a successful family business

Baby Jack & Co., founded by Kelley Legler after she turned her children’s drawings into sensory “lovey” blankets with safety-focused design, grew from a home project into a family-run business selling online, in major retailers, and at craft fairs. Rapid demand brought cash-flow and scaling challenges—Legler needed quick financing to buy supplies and hire seamstresses and was spending excessive time on manual invoicing.

Legler tapped PayPal Working Capital for fast, flexible funding and used PayPal Invoicing, Checkout, and Express Checkout (plus QR codes) to simplify payments and on-site sales. Those tools helped Baby Jack scale—selling in more than 1,200 independent stores, operating a roughly 70/30 retail/wholesale split, and achieving about 40% of online sales via PayPal—freeing her to focus on growth and community “kindness” projects.

Baby Jack & Co

Kelley Legler

Owner