Case Study: Greater Good Charities increases recurring donor duration and PayPal adoption with PayPal Complete Payments

How Greater Good Charities leverages Fundraise Up’s platform with PayPal Complete Payments

Greater Good Charities, a global nonprofit that supports people, pets, and the planet, needed to offer donors more payment choices and simplify recurring gifts. They sought a flexible, integrable fundraising platform to reduce friction in online giving and improve the overall donor experience.

In June 2021 they implemented Fundraise Up with PayPal Complete Payments, adding an on‑page, seamless checkout. The result: new recurring donors rose about 50%, average recurring-plan duration increased from roughly 10–11 months to 17 months (about a 62% gain), and 48% of donors now choose PayPal.

Greater Good Charities

Salvatore Salpietro

Chief Community Officer