Case Study: Brick Road Coffee achieves higher online sales and seamless checkout with PayPal

Following the Brick Road to success tips from a coffee shop on a mission

Brick Road Coffee, an Arizona-based, LGBTQ‑owned cafe founded by Gabe Hagen and Jesse Shank, pairs small-batch, carefully sourced coffee with a clear community-first mission. While building a welcoming, sober‑friendly space, the owners faced pushback for their stance on inclusion and the challenge of scaling beyond a single café to serve customers more broadly.

To expand thoughtfully, Brick Road launched an online store and integrated PayPal Checkout to provide flexible, convenient payments—helping improve checkout conversions (PayPal cites about a 46% lift). That combination enabled nationwide online sales, a second café and a roastery (Prism Coffee Lab), expanded wholesale and community events, and continued growth while staying true to their mission.

Brick Road Coffee

Gabe Hagen

Owner