Case Study: BklynBarSoap scales sales and simplifies payments with PayPal

BklynBarSoap raises the bar for natural skincare

BklynBarSoap, founded by Tameika Lewis after her son’s struggle with eczema, makes clean, natural skincare inspired by her Barbadian heritage. As a one‑person entrepreneur wearing many hats—from formulation to packaging to sales—Lewis needed to build customer trust, simplify both online and in‑person checkout, and secure funding and workflows to scale the business.

Using PayPal Open—PayPal Checkout for online confidence, PayPal Point of Sale (Tap to Pay and PayPal Reader) and Venmo for smooth in‑person sales, plus Working Capital loans and Invoicing—Lewis streamlined payments, sped up receivables, and funded larger orders. The tools increased shopper trust and average order value, enabled faster invoice payments and international sales, and helped BklynBarSoap expand its product line, enter new retail accounts, and hire for growth.

BklynBarSoap

Tameika Lewis

Expert Makeup Artist