Case Study: Black Forest Décor achieves faster checkouts and higher conversion rates with Fastlane by PayPal

Fastlane by PayPal speeds checkout and increases conversion for Black Forest Décor, LLC

Black Forest Décor, LLC is a 20+-year specialty home‑decor retailer and parent company to four niche brands that serve time‑pressed shoppers (many are second‑home owners). To reduce checkout friction and speed purchases, the company piloted Fastlane by PayPal to improve guest checkout completion.

Fastlane securely stores card and shipping details to autofill future guest purchases; after A/B tests Black Forest scaled the solution companywide. PayPal data showed Fastlane users checked out about 40% faster and converted at roughly 86% (versus ~74% for non‑accelerated guests), with some purchases completed in as little as 2 minutes and strong customer feedback.

Black Forest Décor

Dustin Dupus

COO and CFO