Case Study: Sweet Auburn Bread Company achieves 50% customer growth and scales popup sales with PayPal

Atlanta’s beloved bakery is powered by heart, and PayPal

Sweet Auburn Bread Company, led by Chef Sonya, is an acclaimed Atlanta bakery known for modern takes on Southern classics. As the business grew from a single storefront to frequent popups and online orders, the team faced challenges around accepting diverse payment methods, tracking sales across channels, and maintaining cash flow to support expansion.

By adopting PayPal’s ecosystem — including PayPal Point of Sale, PayPal Pay Later, invoicing, and PayPal Working Capital — Sweet Auburn unified in-store, mobile and online payments, simplified end-of-day tracking, and accessed flexible funding when needed. The integrated tools made it easy to serve customers anywhere, smooth repayment of financing, and helped grow the customer base by about 50%, freeing Chef Sonya to focus more on baking and less on back-office operations.

Sweet Auburn Bread Company

Sonya

Chef