Case Study: Flex-N-Fly achieves travel-wellness expansion and streamlined payments with PayPal

Flex-N-Fly Piloting travel wellness to the world

Flex‑N‑Fly, founded by former backup dancer Youmie Jean Francois, offers travel wellness through minimalist products (the Flex Bag and Flex Mat) and 35‑minute stretching and restorative sessions called The Flex 35. Francois planned an airport location at JFK but the 2020 pandemic grounded that launch, forcing her to pivot to pop‑ups, markets and ecommerce while juggling multiple roles and building a community-driven brand.

Francois used PayPal Open tools—Checkout, Venmo, QR codes, Invoicing and PayPal Loan Builder—to simplify global payments, track sales, pay employees and fund the first Flex Summit. As a result, Flex‑N‑Fly’s product sales and returning‑customer base have grown, retail partnerships expanded, the nonprofit launched successfully, and operations and cash flow became more automated and scalable.

Flex-N-Fly

Youmie Jean Francois

Founder and CEO