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126 Case Studies
A PayPal Case Study
DMC Original Art, founded by Danielle M. Chery, grew from a single painting shared on Instagram into an online store and pop-up market business. As demand increased after launching her site in 2021, Chery needed flexible, reliable payment tools to streamline operations, build buyer trust, and handle both in-person sales and larger custom or wholesale orders.
She implemented PayPal Open — using PayPal Checkout for online purchases, PayPal QR Codes at events, and PayPal Invoicing for deposits and custom orders — giving customers familiar, secure payment options and providing mobile access to manage transactions. The suite boosted buyer confidence, simplified bookkeeping and payments, and let Chery focus on creating art while positioning the business to scale.
Danielle M. Chery
DMC Original Art