PayPal
126 Case Studies
A PayPal Case Study
Air Beds Unlimited is an all-online retailer of air beds, frames and parts that does over $600,000 in annual sales. Faced with selling high‑ticket items online and competing in a crowded market, the company prioritized exceptional customer service and a seamless payment experience to reduce friction and build trust.
They added PayPal Credit (including a second checkout button promoting it) to let customers buy now and pay over time while the merchant is paid up front with minimal overhead. In the year after adding the option the company recorded 19% total sales growth, a $122 higher average on PayPal Credit transactions, and roughly one‑third of its sales growth attributable to PayPal Credit.
Michael Cluphf
Air Beds