Case Study: BlockBuster Costumes achieves 55% sales growth with PayPal Credit (PayPal)

15 Minutes of Effort Grew Sales By 55%

BlockBuster Costumes, a Buffalo-based online retailer that grew from an eBay seller into its own site and warehouse with nearly 30,000 SKUs, faced the challenge of boosting conversions and higher‑value purchases while managing seasonal scale and customer payment preferences.

By spending just 15 minutes of programming to add PayPal Credit banners (no additional cost), the company offered customers flexible financing; within a year (Sept 2013–Sept 2014) sales climbed 55%, transactions over $99 grew 97%, and PayPal Credit transactions over $99 rose 43%.

BlockBuster Costumes

Dan Karyczak

Marketing Coordinator