Case Study: Trussville Gas and Water expands payment access and boosts retail payments with Paymentus CAST

Trussville Gas and Water boosts retail payments 378% with Paymentus

Trussville Gas and Water, a utility company, faced a significant challenge when the closure of its only drive-up payment location threatened to disrupt service for its cash-dependent customers. To maintain its reputation for customer service, the utility partnered with Paymentus and its Client Adoption Success Team (CAST) to find a solution that would meet diverse payment preferences.

Paymentus CAST created a comprehensive marketing campaign to inform customers of new payment options, including in-store cash payments at major retailers and interactive voice response (IVR). This solution was highly successful, leading to a 378% increase in retail payments and a 12% combined increase in IVR, AutoPay, digital wallets, and eCheck usage, with no increase in late payments.

Trussville Gas and Water