Case Study: Thumb Cellular achieves 206% AutoPay lift with Paymentus

Thumb Cellular boosts AutoPay adoption by 206% with Paymentus

Thumb Cellular, a telecommunications provider, faced the challenge of ensuring its customers were aware of and adopted new payment options following a migration to the Paymentus billing and payment platform. To maximize the benefits of the expanded system, they partnered with the Paymentus Client Adoption Success Team (CAST) to educate subscribers and incentivize AutoPay adoption.

Working with Paymentus CAST, Thumb Cellular implemented a comprehensive marketing and incentive campaign. The solution drove a 206% lift in AutoPay payments in the first month and a 58% increase in overall digital payments. A subsequent incentive campaign further boosted AutoPay adoption by 42%, demonstrating the significant measurable impact of the Paymentus solution.

Thumb Cellular