Case Study: Merck Sharp & Dohme Federal Credit Union boosts Bill Pay adoption with Paymentus CAST

Merck Sharp & Dohme Federal Credit Union boosts AutoPay adoption 2.5X with Paymentus

Merck Sharp & Dohme Federal Credit Union, a credit union serving around 33,000 members, faced the challenge of promoting its new Paymentus Bill Pay solution with a small, resource-constrained marketing team. The credit union needed a compelling campaign that could be deployed across its wide array of marketing channels without overburdening its internal staff.

Paymentus addressed this through its Client Adoption Success Team (CAST), which provided a complete turnkey incentive campaign including creative assets and prizes. The solution led to significant results: during the three-month campaign, the credit union saw 2.5 times stronger AutoPay adoption and 2 times stronger Bill Pay user growth compared to its peers. The support from Paymentus allowed the small marketing team to run a full campaign efficiently.

Merck Sharp & Dohme Federal Credit Union