Case Study: Montana-Dakota Utilities Co. boosts digital payment adoption with Paymentus

Full-Service Marketing Delivers a Seamless Solution Launch

Montana-Dakota Utilities Co. (MDU) faced the challenge of overcoming the limitations of its previous billing and payment provider to better meet the needs of its expansive customer base across multiple states. To address this, the utility company partnered with Paymentus to implement its billing and payment solution, seeking improved reliability and a wider range of customer payment options.

Paymentus provided its solution supported by the complimentary CAST (Client Adoption Success Team) program, which delivered a strategic omnichannel marketing campaign. This resulted in immediate and significant adoption of the new payment channels; within three months, MDU saw a 97% lift in AutoPay, a 106% lift in online payments overall, and 18% adoption of digital wallets. The Paymentus-driven campaign was so effective that customer call volumes did not spike at launch, exceeding all expectations for a seamless transition.

Montana-Dakota Utilities Co.

Carmen Goicoechea

Manager, Customer Programs & Communications