Case Study: City of College Park boosts digital payments with Paymentus

Achieving Digital Payment Growth Amongst the Cash-Preferred

The City of College Park faced a significant challenge as a high percentage of its residents were underbanked or unbanked, with 82% relying on cash or other non-digital methods to pay their utility bills. They also lacked the internal resources to effectively promote and drive adoption of digital payment options. To address this, the city partnered with Paymentus to implement its electronic bill presentment and payment (EBPP) platform.

Paymentus provided a holistic solution that included expanding payment capabilities and launching a targeted incentive campaign managed by their Client Adoption Success Team (CAST). This approach leveraged digital communication channels and an automated sweepstakes to encourage online payments. The results for the City of College Park were substantial, including a 68.4% increase in customer portal payments and a 117.8% increase in autopayments over an 18-month period, significantly advancing their digital transformation goals.

City of College Park

William Scott

Utilities Operations Manager