Case Study: Vodafone reimagines touchscreen UX with Payload

Vodafone boosts page views 13% with Payload

Vodafone faced significant challenges with its in-store touchscreen application, which featured dense content and a complicated interface that was not optimized for large-format displays. This made the experience overwhelming for customers and difficult for content editors to manage within their old CMS. To address this, Vodafone partnered with Payload and their development partner, pemedia, to completely reimagine the user experience.

The solution involved using Figma to design a new modular, touch-optimized system, which was then implemented using Payload's flexible CMS. This created a seamless workflow from design to a clean, structured content model. The results were measurable improvements: a 13% increase in page views and a 32% longer average visit duration, indicating much better usability and deeper customer engagement.

Vodafone