Case Study: Yogi Tea achieves 90% Amazon listing control and top-10 search ranking with Pattern

Yogi Tea - Customer Case Study

Yogi Tea, a maker of 40+ herbal, green, and black wellness teas, faced widespread unauthorized seller activity on marketplaces (Amazon, eBay) that degraded customer experience and prevented consistent enforcement of quality and brand standards. In February 2018 Yogi Tea partnered with Pattern and deployed Pattern’s Predict compliance monitoring software and rules‑based advertising tools to regain control of listings and ensure accuracy.

Pattern used Predict to identify and remove unauthorized sellers, connected Yogi Tea with legal counsel, assigned a dedicated Brand Manager, and applied SEO and Amazon strategies (including a new variety pack). As a result, over 90% of Yogi Tea sold on Amazon now comes from Pattern, Yogi moved into the top 10 Amazon search results, and variety pack revenue rose 14% (Dec 2019), improving customer experience and protecting brand equity.

Yogi Tea

Robin Gabel

National Account Manager