Case Study: Thorne achieves a successful Tmall launch and doubles sales projections with Pattern

Thorne - Customer Case Study

Thorne, a supplements and wellness brand focused on quality sourcing and clinical testing, faced a crowded Chinese vitamins market with no local stockists or brand awareness and needed a rapid launch ahead of the Double 11 peak. Pattern’s Greater China ecommerce consultants worked with Thorne to address these timing and market-entry challenges by preparing for a cross‑border Tmall Global debut.

Pattern built a high‑quality Tmall Global store (selling cross‑border from Hong Kong), crafted detailed product content, trained customer service agents for Tmall Live Chat, and supported advertising to build trust quickly. As a result, Thorne recorded sales from day one, doubled its initial sales projections within weeks, reached thousands of new customers and was invited by Tmall to participate officially in Double 11.

Thorne

Touria Carson

Digital Marketing Manager