Case Study: Sports Direct cuts CPA by 33% and boosts conversion rate with Pattern

Sports Direct cuts CPA 33% with Pattern

Sports Direct, Europe's largest sports and fitness retailer, faced the challenge of improving its Meta campaign efficiency by incorporating first-party business data like product margin and stock availability. They partnered with Pattern and used its ROI Hunter Product Insights and Template Editor services to direct budget toward more profitable and suitable inventory.

Pattern's solution involved connecting additional business data to Sports Direct's catalog, allowing the team to refine product segments with margin, stock, and cross-channel performance data. This strategy delivered a 61% higher conversion rate, a 33% lower CPA, and a 28% lower CPC, enabling Sports Direct to reduce campaign spend by €25,500 while increasing revenue by €2.3 million.

Sports Direct