Case Study: Spectra Baby achieves 73% average monthly revenue growth, 91% Buy Box ownership and restored brand control with Pattern

Spectra Baby - Customer Case Study

Spectra Baby, a team of registered nurses, lactation consultants, and mothers that makes breastfeeding products, was losing margin and brand control by selling directly to Amazon: competitors and resellers undercut pricing, listings contained inconsistent product content, and Spectra lacked actionable marketplace reporting. To address this, Spectra Baby partnered with Pattern, using Pattern’s data‑backed, rules‑based advertising and SEO campaigns, legal counsel for MAP policy creation/enforcement, and Pattern’s Predict software for real‑time compliance and growth data.

Pattern cleaned up Spectra Baby’s Amazon channel by optimizing content across SKUs, running SEO and advertising campaigns, enforcing MAP, and delivering ongoing marketplace insights. The results were substantial: 1250% increase in sales rank, 98.9% MAP compliance, 91% Buy Box ownership and a 73% average monthly revenue increase during the first year, delivering streamlined revenue growth, improved SEO and restored brand control for Spectra Baby.

Spectra Baby

Chris Mayhew

USA Sales Executive