Case Study: SmartMouth Oral Health Laboratories achieves 4x revenue growth with Pattern

SmartMouth Oral Health Laboratories grows monthly revenue 4x with Pattern

SmartMouth Oral Health Laboratories, a consumer oral health brand, needed to transform its presence on digital marketplaces. The challenge involved stabilizing its online sales performance, unifying its brand experience, and developing a new storefront to reflect updated packaging. The brand partnered with Pattern to build a margin-optimized advertising strategy and protect its visibility and conversion rates.

Pattern implemented a comprehensive solution that included a complete creative overhaul, repricing for better margins, and automated advertising campaigns using its Destiny adtech. The vendor also managed Buy Box monitoring, launched an affiliate program, and provided cross-marketplace inventory forecasting. As a result, SmartMouth achieved a 4x increase in monthly revenue growth, a 5x increase in units sold, and sustained three consecutive years of 20–32% annual revenue growth under Pattern's management.

SmartMouth Oral Health Laboratories