Case Study: Protocol For Life Balance achieves 84% ROAS lift and 211% growth in non‑branded conversions with Pattern

Protocol For Life Balance - Customer Case Study

Protocol For Life Balance is an A‑rated GMP manufacturer of pharmaceutical‑grade dietary supplements that sells on Amazon US. When COVID‑19 hit in March 2020 many immune products went out of stock and rapidly changing demand made it hard to allocate ad budget effectively; Pattern’s advertising team was engaged to manage their Amazon ad strategy and address these inventory and budgeting challenges.

Pattern identified “unexpected performers” (products with >25% month‑over‑month sales gains that weren’t immune or vitamin D), raised total ad spend, and ran non‑branded sponsored product campaigns to capitalize on organic momentum. As a result, Pattern’s approach delivered an 84% increase in ROAS, a 211% increase in conversions on non‑branded sponsored products, and grew new customers from 37.25% to 44.45%, proving other months can outperform January.

Protocol For Life Balance

Raul Torres

National Account Manager