Case Study: Owlet boosts Amazon Live sales and brand awareness with Pattern

Owlet - Customer Case Study

Owlet, a company dedicated to innovative baby monitors, wanted to raise awareness for its brand and demonstrate its products in use. They faced a bandwidth challenge and needed creative support to execute a campaign. They partnered with Pattern to host an Amazon Live event.

Pattern set up a studio to host the Amazon Live event, which kicked off a sale. Following the event, Pattern measured its success. As a result, Owlet saw a 9.16% sales increase during the event week. Their best seller ranking also improved dramatically, with their sock monitor rising 70% and their camera 69%, demonstrating the efficacy of Pattern's approach.

Owlet

Jared Anderson

Vice President of Sales