Case Study: Integrative Therapeutics achieves brand control and revenue growth with Pattern

Integrative Therapeutics - Customer Case Study

Integrative Therapeutics, a practitioner-focused nutritional supplements brand, was struggling with channel conflict, poor brand representation on Amazon, and unauthorized sellers undermining its distribution. Pattern partnered with Integrative Therapeutics to provide marketplace services — including advertising strategy, content control, customer service, and data insights — and ultimately acted as their sole Amazon reseller to tackle these challenges.

Pattern implemented a targeted advertising strategy to defend share and accelerate penetration, standardized and controlled Amazon content to ensure consistent brand messaging, and handled customer service and reseller management. As a result, Integrative Therapeutics regained control of its Amazon presence, reduced channel conflict and unauthorized sellers, freed internal resources previously spent on remediation, and achieved measurable gains in revenue growth, brand expansion, and better data-driven decision making thanks to Pattern.

Integrative Therapeutics

Vicki Petersen

Director of Digital Experience