Case Study: Gina Tricot cuts returns by 14% and grows revenue with Pattern

Gina Tricot cuts returns 14% with Pattern

Gina Tricot, a leading Swedish fashion retailer, partnered with Pattern to address the challenge of scaling its Meta advertising performance without increasing product returns or promoting slow-moving inventory. The brand was already using Pattern's ROI Hunter product to manage its dynamic ad spend but sought a more advanced, data-driven strategy to protect profit margins during peak season.

Pattern's solution involved integrating Gina Tricot's product-level return rate and Days in Stock data into its ROI Hunter platform. This allowed the brand to create campaigns that excluded products with high return rates or long inventory periods, redirecting budget toward more profitable items. As a result, Gina Tricot achieved a 14% reduction in return rates, an 11% increase in ROAS, and a 17% growth in revenue. Pattern also helped the brand apply this successful strategy to its Google Performance Max campaigns.

Gina Tricot