Case Study: Flannels achieves 107% higher ROAS with Pattern

Flannels boosts ROAS 107% with Pattern

Flannels, a leading UK luxury fashion retailer, faced the challenge of scaling its Meta advertising campaigns without compromising its premium brand consistency or profitability. The brand needed a more granular, data-driven strategy to identify and promote high-potential products while excluding lower-value items. They partnered with Pattern and used the ROI Hunter product to address this.

Pattern's solution combined Flannels' first-party data within ROI Hunter to create strategic product segments and generate scalable, branded dynamic creatives. This data-driven approach allowed Flannels to run more relevant and effective prospecting campaigns. The strategy delivered a 107% increase in ROAS, a 76% higher conversion rate, and a 21% boost in CTR. Ultimately, Flannels generated 122% more revenue while spending 55% less on ads.

Flannels