Case Study: Feetures achieves 99% MAP compliance and nearly 70% revenue growth with Pattern

Feetures - Customer Case Study

Feetures, a performance sock brand founded by runners, faced damaged brand equity from price erosion on Amazon and multiple unauthorized sellers, high creative costs for image and content optimization, inconsistent messaging across channels, and limited reporting. To address these challenges they partnered with Pattern, leaning on Pattern’s ecommerce expertise and tools to tackle channel control and content issues.

Pattern implemented its Predict software to identify unauthorized sellers, connected Feetures with legal counsel to remove them, and provided a digital marketing team to optimize Amazon images and listings. As a result, Pattern helped Feetures regain control of their online channel with 99% MAP compliance, improve brand equity and reach, and achieve significant growth—62% revenue growth in the first year—while expanding into new marketplaces.

Feetures

Joe Gaither

Director of Marketing