Case Study: Dollamur scales premium ecommerce visuals with Pattern PXM ImageGen

Dollamur cuts $7,500+ photoshoots with Pattern

Dollamur, a leading manufacturer of sports flooring and athletic surfaces, faced a significant challenge when expanding into direct-to-consumer sales. Their lean marketing team lacked the lifestyle imagery needed for home fitness products, as traditional photoshoots were costly and logistically difficult due to the size of their mats and the wide variety of product colors. Pattern addressed this by implementing its PXM ImageGen service.

Using Pattern's solution, Dollamur instantly generated accurate color variants and realistic scenes from a single reference photo. This eliminated the need for expensive photoshoots, saving over $7,500 per avoided shoot. The results allowed Dollamur to scale premium visuals across their new Shopify storefront and major marketplaces like Amazon and Walmart, dramatically cutting production costs and strengthening their brand presentation.

Dollamur