Case Study: Gaia Herbs strengthens pricing integrity and drives growth with Pattern

Gaia Herbs - Customer Case Study

Gaia Herbs, a pioneer in high-quality, purity-tested herbal supplements, was struggling to maintain control on Amazon under a 1P model. The brand faced difficulty enforcing its MAP policy, which led to price erosion, brand dilution, and added pressure from increasing competition.

Pattern helped Gaia Herbs shift to a 3P model to regain control, strengthen margins, and protect brand integrity. Pattern also introduced a structured pricing strategy, supported SKU expansion, and optimized advertising with its Destiny technology; as a result, Gaia Herbs saw a 29% increase in average selling price since 2021, +19% YoY sales growth in 2024, and 130% two-year average NRR.

Gaia Herbs