Case Study: KELO-COTE achieves sustainable growth in China’s skincare market with Pattern

KELO-COTE® clears the way in China’s skincare market

Kelo-Cote partnered with Pattern to expand into China’s highly regulated skincare market, including cross-border platforms like Tmall Global and Douyin. The brand faced major hurdles: no livestreaming infrastructure, no influencer strategy, and limited room for paid advertising because its products are classified as medical devices.

Pattern built Kelo-Cote’s livestreaming program from the ground up, trained hosts, developed creator partnerships, and created an always-on content engine that met medical compliance standards. The result was 3.8X growth on Douyin, 600+ cross-platform activations, 100+ hours of livestreaming per week, and a scalable model for organic traffic growth and long-term market expansion.

Kelo-Cote