Case Study: Leatherman expands global ecommerce growth with Pattern

Leveraging every tool for global growth

Leatherman, the iconic multi-tool brand, partnered with Pattern to support its global ecommerce expansion while protecting direct-to-consumer sales. As competition intensified, Leatherman needed to drive more traffic, attract new customers, improve conversion, and grow sustainable organic revenue across new regions and marketplaces.

Pattern replaced broad branded campaigns with a more granular, product-specific digital advertising strategy and used automation plus AI-driven optimization to improve content, keyword targeting, and product pages. In one year, Pattern helped Leatherman launch in 15+ new marketplaces, grow EMEA revenue by 20%, increase conversion by 12%, boost non-branded clicks by 18–20%, raise new-to-brand customers by 7.69%, and improve top-four keyword rankings by 200%.

Leatherman

Steve Siebers

Director of Commercial Operations