Case Study: NaturVet streamlines product content and rebrand operations with Pattern

NaturVet - Customer Case Study

NaturVet, a leading provider of premium pet supplements for dogs and cats, was struggling with fragmented product content spread across more than 250 products and numerous ungoverned spreadsheets. With no centralized ownership or version control, the team faced accuracy risks, slow updates, and added pressure during a major rebranding effort and ongoing compliance needs across 20+ retailers and distributors. To solve this, NaturVet turned to Pattern and its Product Experience Management (PXM) platform.

Pattern implemented a centralized PXM hub that brought marketing, sales, logistics, and operations onto one system, streamlining product information and digital asset management. The result was a 95% reduction in manual asset management, faster syndication to partners like Chewy and Walmart, fewer errors through automated workflows and channel template exports, and improved collaboration through Lightbox and Content Briefs.

NaturVet

Melissa Dundovich

Digital Shelf and Social Media Content Manager