Case Study: Sakura of America boosts drawing pen growth and content scale with Pattern

Sakura of America - Customer Case Study

Sakura of America, a pioneer in art supplies, faced challenges in accurately measuring their return on ad spend (ROAS), creating a high volume of on-brand content, and managing complex logistics for marketplace expansion. To overcome these barriers to growth, they partnered with Pattern.

Pattern provided strategic support through its adtech spending model and creative expertise, producing over 5,000 pieces of content and streamlining logistics. The results for Sakura included a 5x growth in their drawing pens category, a 32% ROI, and the successful launch of 26 new products. Pattern's implementation of True ROAS also allowed Sakura to optimize ad spend and grow organic sales.

Sakura of America

Julia Reed

Director of ecommerce