Case Study: PayPal boosts card spend with Pathfinders Advertising

PayPal more than doubles card spend with Pathfinders Advertising

PayPal faced a challenge with its Business Debit Mastercard where cardholders had become unresponsive to its standard transactional promotional offers, leading to decreased engagement. The company enlisted Pathfinders Advertising to develop a new strategy to reinvigorate card usage.

Pathfinders implemented a creative campaign titled "You Gotta Eat!" which used a friendlier tone and unique characters to promote a focused spending category. This approach, which did not use paid media, more than doubled the card spend amount from the previous year. The campaign provided PayPal with a proven strategy to boost usage across its card products.

PayPal