Case Study: PayPal empowers the unbanked with Pathfinders Advertising

PayPal executes 100+ campaign tactics with Pathfinders Advertising to launch Cash Mastercard

Pathfinders Advertising partnered with PayPal, which sought to launch the PayPal Cash Mastercard for consumers without bank accounts. The challenge was to understand this underserved market, alleviate their financial challenges, and drive successful adoption and usage of the new debit card.

The solution from Pathfinders involved developing a comprehensive launch plan that refined the value proposition and executed over 100 campaign tactics. This digitally-focused campaign utilized A/B testing to optimize creative elements. As a result, Pathfinders Advertising helped PayPal quickly meet its acquisition goals and establish its brand as a trusted money management option for unbanked consumers.

PayPal