Case Study: Sysdig achieves 15% more leads with PathFactory

Sysdig increases leads by 15% with PathFactory

Sysdig, a leader in cloud security, faced the challenge of gaining deeper insight into its content engagement and performance. The team needed to better understand which assets resonated with which personas in order to strategically invest in new content and quickly adapt their security education to market demands. To solve this, they turned to the vendor PathFactory.

PathFactory provided a solution that delivered intelligent content data and user behavior insights. By using PathFactory to create personalized content journeys and hubs, Sysdig achieved a 50% increase in content views, a 25% increase in engagement time, and most importantly, a 15% increase in leads through their new omni-channel approach.

Sysdig