Case Study: Palo Alto Networks boosts leads and engagement with PathFactory

Palo Alto Networks boosts form captures by 137% with PathFactory

Palo Alto Networks, an enterprise cybersecurity company, faced the challenge of personalizing content at scale with limited resources. Their high-friction strategy of using gated landing pages hindered prospects' ability to self-educate and led to missed revenue opportunities. They needed a solution to deliver scalable, personalized messaging.

The company implemented PathFactory to create ungated, "bingeable" content playlists. This solution provided a frictionless experience that nurtured leads faster by delivering the right content to the right buyer. Using PathFactory resulted in a 137% increase in form captures, a 163% increase in new visitors, and a 130% increase in engaged sessions, leading to shortened sales cycles and increased revenue.

Palo Alto Networks