Case Study: AVEVA saves 700+ hours with PathFactory

OSIsoft saves 700+ hours and supports 60% of pipeline with PathFactory

OSIsoft, a global industrial software company, faced significant challenges scaling its account-based marketing efforts. Its complex product portfolio and manual processes made delivering personalized content a resource-intensive nightmare, restricting its ABM program to just a handful of accounts. The company turned to PathFactory to find a solution for efficient personalization at scale.

By implementing PathFactory and integrating it with Demandbase, OSIsoft built a scalable "personalization machine." This solution used dynamic personalization and master templates, allowing the team to build and deploy personalized landing pages in minutes instead of months. This new efficiency saved over 700 hours, enabled ABM scaling to over 80 accounts, and ultimately supported 60% of the company's pipeline and 70% of its bookings.

OSIsoft