Case Study: Nokia reaches 70% of target accounts with PathFactory

Nokia reaches 70% of target accounts with PathFactory

Nokia needed to engage a new market of younger buyers who expected a seamless buying experience. Their traditional approach of gating single assets was failing to generate sufficient engagement or provide sales with insights to prioritize warm prospects. To address this challenge, they turned to PathFactory.

PathFactory implemented its Playlists as the primary content destination, providing seamless bundles of relevant content. This new strategy, combined with an engagement-based forms approach, delivered a frictionless experience and served as a powerful lead generation tool. Using PathFactory Analytics, Nokia could pass detailed content consumption data to sales. The results were significant, with Nokia reaching over 70% of its target account list and seeing a 540% increase in engagement time.

Nokia