Case Study: Nexthink achieves 47% higher engagement time with PathFactory

Nexthink boosts engagement time by 47% with PathFactory

Nexthink, a leader in digital employee experience management, faced bottlenecks in its lead generation process. Their use of gated landing pages was slowing down the qualification of sales-ready leads for their sales team. They needed a solution to eliminate these form fills, provide a seamless content experience, and gain visibility into prospect engagement, which led them to adopt PathFactory.

PathFactory provided a solution by removing form gates for existing contacts and allowing Nexthink to break down key resources like an ebook into trackable chapters. This created a frictionless, personalized content experience. The results included a 47% lift in engagement time, a 37% increase in average session time, and a 38% increase in binge rate. Using PathFactory allowed Nexthink to accelerate its lead qualification process and gain valuable insights into audience preferences.

Nexthink