Case Study: LG Business Solutions achieves 85% higher account engagement with PathFactory

LG Business Solutions increases account engagement 85% with PathFactory

LG Business Solutions faced a complex B2B buying landscape with a nonlinear customer journey across multiple prospects and accounts. Their traditional approach of using static PDFs was insufficient for engaging expanded buying networks and they lacked visibility into content effectiveness, prompting them to seek a modern solution from vendor PathFactory.

PathFactory was implemented as a content intelligence platform to modernize LG's go-to-market strategy. The solution delivered over 300 personalized experiences, which resulted in an 85% increase in content engagement and directly influenced 45% of the company's closed-won deals.

LG Business Solutions