Case Study: Invoca achieves 132% higher average contract value with PathFactory

Invoca triples content engagement and raises ACV 132% with PathFactory

Invoca, a marketing technology company, faced a challenge where its complex sales cycle and hard-gated content were causing low engagement from its high-value target accounts. To support its new Account-Based Marketing (ABM) strategy, it needed to remove these barriers and help prospects self-educate faster, which led them to partner with the vendor PathFactory.

PathFactory's solution involved replacing hard-gated forms with ungated, bingable content experiences that provided a seamless journey for prospects. This new approach tripled content engagement from target accounts, increased their average contract value by 132%, and saved the marketing team 200 hours per month in web developer resources.

Invoca