Case Study: HG Insights achieves 12x higher engagement with PathFactory

HG Insights boosts engagement 12x with PathFactory

HG Insights, a provider of go-to-market intelligence, faced a challenge in understanding true audience engagement with their content. Their reliance on Marketo forms only provided surface-level data, lacking insights into how prospects interacted with content after downloading it. This made effective nurturing and data-driven decisions difficult, prompting them to seek a solution with PathFactory.

By integrating PathFactory with Marketo, HG Insights gained granular insights into content consumption patterns and binge rates. The vendor's solution included auto-filling demo request forms and creating curated content tracks, which saved the marketing team time and provided sales with scalable materials. This new strategy delivered significant results, including a 12x lift in engagement time, a 3x increase in binge rate, and a 61% lift in demo request form fill rates for HG Insights.

HG Insights