Case Study: Fiix achieves a 70% higher win rate with PathFactory content intelligence

Fiix increases win rate by 70% with PathFactory

Fiix Software, a Rockwell Automation company and a CMMS provider, faced the challenge of delivering the right content to its diverse industrial audience at scale. They needed to move beyond guesswork to truly understand how prospects consumed content and provide a seamless experience to avoid losing them to competitors. To solve this, they turned to PathFactory's content intelligence platform.

PathFactory's solution enabled Fiix to bundle assets into bingeable content tracks, providing a frictionless experience for prospects. This approach unlocked rich engagement data, allowing Fiix to prove which content impacted purchase decisions. The results were significant, with PathFactory helping to achieve a 70% increase in win rate and a 24% increase in deal velocity.

Fiix