Case Study: Cisco achieves 202% growth in engaged audience with PathFactory

Cisco increases engaged audience by 202% with PathFactory

Cisco's Global Partner Marketing team faced the challenge of improving the experience for its vast network of over 60,000 partners, who found it difficult to access critical educational content across many disparate digital properties. To reduce this friction, they implemented PathFactory's Content Tracks to create a scalable solution for partner enablement.

Using PathFactory, the team created unified, bingeable content tracks that combined multimedia resources into a single experience. This solution delivered significant results, including a 91% increase in content consumption and a 202% year-over-year increase in their engaged audience. The strategy also led to a 25% conversion rate on partners logging into the platform directly from the content.

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