Case Study: Cisco achieves 3.5X higher customer adoption with PathFactory

Cisco boosts customer adoption by 3.5x with PathFactory

Cisco faced the challenge of low customer adoption and retention for its subscription products, knowing that early adoption was a key predictor of long-term value and renewals. They needed to move beyond static resource pages to create a dynamic, personalized experience that would guide new customers and help them self-educate quickly. To tackle this, they partnered with vendor PathFactory.

Using the PathFactory platform, Cisco launched data-driven content tracks that created a seamless, always-on universe of educational content. This solution delivered over 100,000 personalized engagements. The results were significant, with PathFactory helping Cisco achieve a 3.5x increase in adoption linked to content engagement and a 24% increase in closed-won revenue.

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