Case Study: CallMiner achieves 250% MQL growth with PathFactory

CallMiner increases MQLs by 250% with PathFactory

CallMiner, an AI-powered conversation intelligence platform, faced the challenge of generating marketing qualified leads (MQLs) and engagement from its extensive content library. After a competitor's platform failed to improve their form-heavy strategy, they turned to PathFactory for a content intelligence solution to better leverage their assets and unlock critical engagement data.

By implementing PathFactory, CallMiner launched a new Learning Center and a comprehensive ABM strategy. The platform's integration provided valuable engagement insights for lead scoring and sales enablement, while its AI-powered recommendations proved highly effective. As a result, CallMiner achieved a 250% increase in MQLs, a 36% rise in content engagement, and visitors spent 73% more time consuming content.

CallMiner