Case Study: VAST Data achieves an ecosystem-wide view of accounts with PartnerTap

VAST Data uses PartnerTap to accelerate growth with an ecosystem-wide view of target accounts right inside Salesforce CRM

VAST Data, a rapidly growing storage technology company that sells entirely through an indirect channel model, faced the challenge of managing valuable partner account data that was previously siloed in separate spreadsheets. Without a centralized system, their teams lacked a unified view of which partners were engaged at each target account, hindering their ability to collaborate effectively and accelerate deals. To solve this, they implemented PartnerTap.

PartnerTap provided VAST Data with an ecosystem-wide view of their target accounts by integrating directly with their Salesforce CRM. The solution automatically maps partner relationships and pushes that data back into Salesforce, allowing sales reps to see all partner connections directly in their existing workflow. This eliminated data silos, enriched their account views, and enabled more actionable conversations with partners, which drove greater results. The rollout was met with significant excitement from the sales team, turning previously unused spreadsheets into a powerful driver for growth.

VAST Data

Phil Manez

Director Channel Sales